The Future of Accountancy Theatre

Course Details

18th September 2019

NEC Birmingham

Clive Webb

Narayanan Vaidyanathan

Nikki Adams

Daniel Crowther

Amanda C. Watts

9:30am - 4:30pm

£0.00 per attendee

CPD Hours: 5

Course Code: PAB1928

Registration Closed
We are delighted that the Business Insight team at ACCA have selected Professional Accountancy to deliver their 2019 Business Insight Conference. The theatre will be free of charge to a limited number of delegates and will be presented by Clive Webb, Daniel Crowther, Nikki Adams, Amanda Watts and Narayanan Vaidyanathan.

9.30am – 10.30am
The Passionate Practitioner: Developing the Digitalised Small and Medium Practice presented by Clive Webb Senior Insights Manager, ACCA

For many in the small and medium-sized enterprise (SME) community, the world of accounting is changing. The profound effect of the application of accounting technology to this sector provides significant opportunities for accountants to remodel their practices and to offer increased, relevant, services. In this session, following on from ACCA’s recent report, the Passionate Practitioner, we will look at the key drivers for the small and medium-sized practice to embrace digitalisation and steps necessary to take to ensure success

10.45am – 11.45am
Strategy and Planning for the Future presented by Daniel Crowther, Director, Thorne Widgery

Dan explores the journey the profession is on from past to present and what current developments mean for the future so we can start planning for them. Also a look at ‘why we do what we do’ and how that is relevant in our strategy for the future.

12:00pm - 12:45pm

1.00pm - 2.00pm
Capability Development: The Power of People presented by Nikki Adams, Director, Ad Valorem

This session will cover:

  • How to engage with millennial talent; attracting young professionals to practice rather than industry.
  • The skills required in the digital age; how the ACCA are providing a broader range of skills, rather than just accountancy.
  • How to mix teams so that multi-generations work well together.
  • How practices can punch above their weight; using collaboration and developing strategic partnerships.

Attendees will come away with an idea of how to utilise the talent in their business.

2.15pm -3.15pm
Maintain and Grow: The Pioneering Practice presented by Amanda Watts, Owner, Twenty Two Agency

In this session Amanda C. Watts will be sharing how to attract, connect and convert ideal clients to your accounting business. Key takeaways will include: why digital marketing is pointless without a strategy, how to build, grow and maintain relationships, and the 6 key strategies to make digital marketing work for you. Whether you are a start up or an established firm wanting to maintain or grow your accounting business you will get actionable tips you can take away and use over the coming weeks and months.

3.30pm - 4.30pm
Machine Learning: More Science than Fiction presented by Narayanan Vaidyanathan, Head of Business Insights, ACCA

Artificial intelligence (AI) has widely been talked about as taking over the world. But what does this mean for accountancy? And how much is reality and how much is hype?

Join us for an exciting discussion where we tackle these questions and share perspectives from ACCA’s recent report on machine learning. This session will give you an insight into what machine learning is, how it is used in accountancy, what the ethical dimensions are and the implications for the skills of professional accountants.