The Future of Accountancy Theatre
We are delighted that the Business Insight team at ACCA have selected Professional Accountancy to deliver their 2019 Business Insight Conference.
The first day of an exciting line up has been announced, the theatre will be free of charge to a limited number of delegates.
Strategy and Planning for the Future
Daniel Crowther - Thorne Widgery Business Advisors & Chartered Accountants
Dan explores the journey the profession is on from past to present and what current developments mean for the future so we can start planning for them. Also a look at ‘why we do what we do’ and how that is relevant in our strategy for the future.
Machine Learning: More Science than Fiction
Narayanan Vaidyanathan, Head of Business Insights, ACCA
Artificial intelligence (AI) has widely been talked about as taking over the world. But what does this mean for accountancy? And how much is reality and how much is hype?
Join us for an exciting evening discussion where we tackle these questions and share perspectives from ACCA’s recent report on machine learning. This session will give you an insight into what machine learning is, how it is used in accountancy, what the ethical dimensions are and the implications for the skills of professional accountants.
How to Attract & Retain Ideal Clients through Digital Marketing
Amanda C. Watts, Founder/Managing Director, TwentyTwo Agency
In this session Amanda C. Watts will be sharing how to attract, connect and convert ideal clients to your accounting business. Key takeaways will include: why digital marketing is pointless without a strategy, how to build, grow and maintain relationships, and the 6 key strategies to make digital marketing work for you. Whether you are a start up or an established firm wanting to maintain or grow your accounting business you will get actionable tips you can take away and use over the coming weeks and months.
The Passionate Practitioner: Developing the Digitalised Small and Medium Practice
Clive Webb - Head of Business Management, ACCA
For many in the small and medium-sized enterprise (SME) community, the world of accounting is changing. The profound effect of the application of accounting technology to this sector provides significant opportunities for accountants to remodel their practices and to offer increased, relevant, services. In this session, following on from ACCA’s recent report, the Passionate Practitioner, we will look at the key drivers for the small and medium-sized practice to embrace digitalisation and steps necessary to take to ensure success.
Capability Development: The Power of People
Nikki Adams, Director, Chartered Certified Accountants
This session will cover:
- How to engage with millennial talent; attracting young professionals to practice rather than industry.
- The skills required in the digital age; how ACCA are providing a broader range of skills, rather than just accountancy.
- How to mix teams so that multi-generations work well together.
- How practices can punch above their weight; using collaboration and developing strategic partnerships.
Attendees will come away with an idea of how to utilise the talent in their business.
9.30pm – 10.30am
The Passionate Practitioner: Developing the Digitalised Small and Medium Practice – Clive Webb, Senior Insights Manger, ACCA
10.45pm – 11.45am
Strategy and Planning for the Future – Daniel Crowther, Director, Thorn Widgery
12:00pm - 12:45pm
1.00pm - 2.00pm
Capability Development: the Power of People – Nikki Adams, Director, Chartered Certified Accountants
Maintain and Grow: the Pioneering Practice – Amanda Watts, Owner, Twenty Two Agency
3.30pm - 4.30pm
Machine Learning: More Science than Fiction - Narayanan Vaidyanathan, Head of Business Insights, ACCA
P/A National Accountancy Congress
in association with ICAEW
Providing access to over 150+ hours of accredited CPD. With its priority agenda, covering the latest knowledge updates and trends, this content-led education programme is a key feature at Professional Accountancy.
Book your CPD online for £19+VAT and guarantee your lecture seat. All conferences will also have accompanying lecture notes.